Privacy Policy

PRIVACY POLICY

Last Updated: [12,27,2024]

Thank you for visiting Express Liquidators (the “Site,” “we,” “us,” or “our”). This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from our Shopify store located at www.buyatexpress.com (the “Store”) or otherwise communicate with us.

1. PERSONAL INFORMATION WE COLLECT

a. Information You Provide to Us

When you make a purchase or attempt to make a purchase through our Store, we collect certain information from you, including:

  • Contact details: Name, billing address, shipping address, email address, and phone number.
  • Payment information: Credit card numbers or other payment details, which are processed securely by our payment providers.
  • Account information: If you create an account, we store login credentials (username, password).

We refer to this information as “Order Information.”

b. Information Automatically Collected

When you visit our Store, we automatically collect certain information about your device, including information about:

  • Device attributes: Web browser, IP address, time zone, and some of the cookies that are installed on your device.
  • Browsing information: The individual web pages or products that you view, what websites or search terms referred you to our Store, and information about how you interact with our Store.

We collect this information using the following technologies:

  • Cookies: Small data files stored on your device or computer.
  • Log files: Track actions occurring on the Store and collect data such as IP address, browser type, ISP, referring/exit pages, and date/time stamps.
  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Store.

c. Email and Other Communications

We may receive additional information about you (such as your name and email address) if you choose to subscribe to our newsletters, promotional emails, or otherwise communicate with us.

2. HOW WE USE YOUR PERSONAL INFORMATION

We use the personal information we collect to:

  • Fulfill orders: Process your payments, arrange for shipping, and provide you with invoices and/or order confirmations.
  • Communicate with you: Respond to inquiries, provide updates or other information related to your purchase or account.
  • Personalize your experience: Tailor our communications, and where necessary, provide you with targeted advertising or marketing communications about our products or services.
  • Improve our Store: Analyze usage and trends to enhance our Store’s design, products, and services.
  • Prevent fraudulent transactions: Screen orders for potential risk or fraud.
  • Comply with legal requirements: Fulfill our legal obligations, protect our legal interests, and enforce our Terms of Service.

3. SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your personal information as described above. For example:

  • Shopify: Our Store is powered by Shopify. They provide us with the online e-commerce platform that allows us to sell our products and services to you. You can read more about how Shopify uses your personal information here: Shopify’s Privacy Policy.
  • Payment processors: We share payment information with the third-party payment processors we work with to complete transactions securely.
  • Service providers: We may engage other third-party service providers (e.g., marketing platforms, analytics providers, shipping partners) to perform services on our behalf.
  • Compliance with laws: We may share personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to otherwise protect our rights.

4. BEHAVIORAL ADVERTISING

We use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. These may include:

  • Ad platforms: Such as Google Ads, Facebook Ads, or other similar platforms.
  • Analytics services: Such as Google Analytics, which track how you use and interact with our Store.

To learn more about how targeted advertising works, visit the Network Advertising Initiative’s (“NAI”) educational page: www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by adjusting your privacy and advertising settings on the platforms that serve you ads or by using services like the Digital Advertising Alliance’s opt-out tool.

5. COOKIES

Cookies help us optimize and personalize your experience in our Store. You can usually choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies via your browser settings. Each browser is different, so refer to your browser’s Help menu for instructions on how to modify your cookies. If you disable cookies, some features of our Store may be disabled or may not function properly.

6. DO NOT TRACK

Please note that we do not alter our Store’s data collection and use practices when we see a Do Not Track signal from your browser.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely dispose of it.

8. YOUR RIGHTS

a. Access and Update

You have the right to request access to or the correction of your personal information. You can do so by contacting us at admin@buyatexpress.com.

b. Data Portability

Where applicable by law, you may have the right to request a copy of your personal data in a structured, machine-readable format.

c. Deletion

You may request that we delete your personal information. However, we may retain certain information to comply with legal obligations or legitimate business interests.

d. California Residents

If you are a California resident, you may have additional rights under the California Consumer Privacy Act (“CCPA”), including the right to opt out of the sale of personal information and the right to non-discrimination for exercising your CCPA rights.

e. GDPR (EEA Residents)

If you are located in the European Economic Area, you may have certain additional rights under the General Data Protection Regulation (“GDPR”) such as the right to object to or restrict the processing of your personal data.

9. MINORS

Our Store is not intended for individuals under the age of 18, and we do not knowingly collect personal information from minors. If you believe we have collected personal information from a minor without parental consent, please contact us at admin@buyatexpress.com so we can address the situation.

10. SECURITY

We strive to use reasonable security measures to protect your personal information. However, no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we implement will prevent every unauthorized attempt to access, use, or disclose personal information.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our practices, legal or regulatory requirements, or other operational reasons. When we post changes, we will revise the “Last Updated” date at the top of this page. We encourage you to review this Privacy Policy periodically.

12. CONTACT US

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Express Liquidators
Address: 10350 N Holly Rd, Holly, MI
Email: admin@buyatexpress.com

DISCLAIMER: This Privacy Policy is provided for informational purposes and does not constitute legal advice. If you have specific questions about legal obligations or the application of any law or regulation to your situation, you should consult your attorney or relevant legal counsel.